SANTA MONICA, Calif. , Universal Music Group (UMG), the world leader in music-based entertainment, today announced the acquisition of Fame House, an award-winning, innovative digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Electric Zoo. Fame House will remain based in Philadelphia and continue to provide and expand on their world-class services as an agency for Universal Music as well as third-party clients. Mike Fiebach , CEO and founder, and Eric Hahn , Chief Strategy and Marketing Officer, will continue to lead the agency. Fiebach and Hahn will report to Boyd Muir , Executive Vice President and Chief Financial Officer, and Michele Anthony , Executive Vice President of UMG. The acquisition of Fame House will advance UMG's strategy to create unique commercial opportunities for its artists and labels through social media, consumer engagement, direct-t...
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